Navigating Success: The Strategic Art of Goal Setting and Alignment in the New Year

Brad Reeksting, Chief of Staff at Ignition Group, speaks on the importance of setting and reviewing goals, and aligning your team’s efforts to complete these goals.
3 minutes
Brad Reeksting on strategic goal setting

As we enter a new year, we are presented with an opportune moment to reflect on the past, anticipate the future and, most importantly, set the stage for success for the year ahead. In the dynamic landscape of business, goal setting is not merely a ritual – it’s a strategic imperative that shapes the trajectory of an enterprise. Here I will explore the profound importance of goal setting, emphasise the need for alignment within teams, and underscore the significance of celebrating victories along the way.

The Power of Goal Setting

At the heart of any successful venture lies a clear and well-defined set of goals. Goals serve as the guiding stars, illuminating the path that an organisation treads. They provide direction, purpose and a framework for decision-making. As the new year dawns, it is the ideal time to articulate not just aspirations but also the tangible objectives that will drive the business forward. At Ignition Group, we make sure that employees are aware of the goals in their particular business units, as well as the overarching goal of the group as a whole.

Reviewing and Relevance

Setting goals is not a one-time affair – it’s an ongoing process that demands periodic evaluation. The beginning of a new year provides a natural checkpoint to revisit and reassess the goals that have been set. Are they still aligned with the evolving landscape of the business? Do they contribute to the overarching strategic objectives? Regular reviews ensure that goals remain relevant and adaptable in the face of changing business circumstances.

Creating Alignment within Teams

Setting ambitious goals is only half the battle won. True success lies in aligning every team member’s efforts with these goals. Clear communication, shared understanding, and a collective commitment to the business’s mission are key components of this alignment. When each team member sees their role as an integral part of the larger picture, the organisation becomes a synchronised powerhouse moving towards a common destination.

If we look at Ignition Group, for example, our mission is to open the digital economy for all South Africans. This mission needs to be taken into consideration for every organisational and departmental goal – how is that particular goal relevant to our mission, and does it enable us to make progress towards our mission?

Establishing Priorities

In the pursuit of multiple goals, it is crucial to establish priorities. Not all goals are created equal, and some may have a more immediate impact on the overall strategic objectives of the business. Creating a hierarchy of goals enables teams to channel their efforts effectively, ensuring that resources are allocated to the most critical endeavours. Prioritisation is critical in ensuring that businesses do not spread themselves too thin.

Celebrating Wins: Fuelling Momentum and Purpose

In the relentless pursuit of goals, it’s easy to overlook the importance of celebrating achievements. However, acknowledging and celebrating wins is not just a feel-good exercise, but a strategic move that fuels momentum and purpose. Celebrations serve as milestones, signifying progress and instilling a sense of achievement among team members. The positive energy generated by these celebrations becomes a powerful force that propels the business towards even greater heights. In a complex enterprise such as Ignition Group, where there are a number of business units, it’s also important for success of one business to be celebrated across the group – this helps to remind employees that they’re part of a bigger picture and a bigger vision.


In the tapestry of business success, goal setting is the thread that weaves aspirations into reality. It’s what will enable Ignition Group to actually achieve our mission and make the digital economy accessible to all South Africans, along with all the benefits that it will generate.

As we embark on this new year, let us not merely set goals but strategically align our teams, prioritise our efforts and celebrate our victories. It is in this holistic approach to goal management that businesses find the resilience, purpose and momentum needed to navigate the complexities of today’s business landscape. If we do this, if we make this year not just about setting goals and achieving them, but also of strategic triumphs and collective celebrations that resonate within the corridors of our business and beyond, we will be creating a fertile landscape for the following years and ever-grander goals.

Brad Reeksting is Chief of Staff at Ignition Group.

Brad Reeksting on goal setting
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