At Ignition, we prioritise customer satisfaction as the foundation of our business success. We achieve this through the application of AI and data science, which provide powerful tools to analyse customer behaviour and preferences.
By leveraging these technologies we can identify patterns in customer data, such as purchase history, browsing behaviour and demographics, to anticipate their needs and deliver personalised service.
In line with our commitment to investing in these technologies, we established a data science academy that trains employees to become qualified data scientists. We have already produced over 30 highly skilled data scientists who have made significant contributions to our CX and Product teams. Their deep understanding of data analytics, machine learning and statistical analysis allows them to extract valuable insights from vast amounts of data and provide recommendations that further our business goals.