
As we look back on December 2024, we are proud to share that this year’s Summer Wishes campaign was a tremendous success.
Every year our Summer Wishes campaign sets the tone for the festive season, full of energy, fun, music, presents and vibes. This exciting tradition is more than just a giveaway – it’s a celebration of our values, our culture, and the incredible people who make up Ignition Group. After all, our people are at the heart of what we do and we work hard to make sure they know how much they are appreciated.
The way it works is simple: Ignitioners make a wish, and if their name is picked, we do our best to grant it. Air fryers were the most popular wish with 20 lucky team members taking home this sought-after gadget. Other big-ticket items that we gave away included 4 big-screen TVs, and these were received with screams of excitement. There were also loads of other household appliances asked for and given, like microwaves, toasters and stoves. We always do our best to grant requests for school necessities such as school shoes and stationery supplies that were requested by proud parents on their kids’ behalf. We also helped 10 individuals relax with well-deserved vouchers for spa days or other experiences, while shopping vouchers were also a popular request to make Christmas that much more joyful.
The highlight of the campaign, however, was when these gifts were given out. Every time our Summer Wishes team went to drop off presents – all beautifully wrapped with care – the energy in the room was electric. Smiles lit up faces, tears of joy were shed, and the unbridled happiness was contagious. It wasn’t just about the presents themselves; it was the collective celebration, the shared excitement and the sense of unity it brought to everyone.
As we reflect on the memories of this year’s Summer Wishes, we’re reminded of what truly matters – the joy we share, the bonds we strengthen and the moments we create together. It’s these moments that make Summer Wishes more than just a campaign. It’s a tradition we cherish, a symbol of our commitment to our people, and a beautiful reminder that at Ignition Group we’re not just colleagues – we’re a community.