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How we do it

What sets us apart

We believe that there is power in connection.

We help businesses better relate to people out in the real world. We personalise the face of your brand to make interactions and engagement more meaningful.

We’re entrepreneurs.

We identify opportunities, build new solutions and look for news ways to do business better. We know our reputation is based on our results, so we deliver.

People and technology working together.

We believe People and Technology are more powerful when they work together. We blend our insights with our experts to achieve.

Engineers of innovation.

We've changed the way brands connect with Customers by harnessing the latest advancements in technology, and making interactions more personalised.

Capabilities

We use data to make sure we’re bringing Customers the most relevant messages, at the most relevant time. By only connecting with people when they’re receptive to what’s being said, sales and marketing activity becomes exponentially more efficient — and Customers stay for longer.

Over many years we have built a large, engaging Customer base.  

We combine a blend of our own custom-developed technology and other leading solutions in a single, scalable Customer Acquisition and Retention platform. This streamlined approach helps organisations to effectively build more meaningful relationships with the Customers they already have, and discover more ways to reach those they don’t.

A new breed of marketing technologists reside at Ignition. We’ve transformed our business, led by a team of world-class digital specialists. Woven together from multiple award-winning agencies and academies — our specialist team covers paid search, search engine optimisation, social media, data-driven creative, programmatic display, analytics, customer relationship management, digital public relations, content management and consumer insights.

 

Our Lead-Generation Team is focused on direct Performance Marketing, relationships with various third-party providers and our own Customer segmentation solutions. Our blended marketing technologies allow us to target both existing and potential Customers in a seamless manner, ensuring we match products and service to more relevant audiences.

Empowering consumers to choose their own way of transacting forms part of our tailor-made solutions. We deploy best-of-breed e-commerce platforms, all fully integrated into a full logistics component. We warehouse, manage stock, pick and pack, deliver and provide a seamless user experience for Partners who require that service.

Online user-journeys, from first interaction to final delivery, maintains our philosophy of multiple transaction options for Customers who prefer the seamless online environment.

We have real and meaningful conversations with people. We are pioneering the way traditional call centres operate, with our teams of highly-skilled, customer-focused Sales Experts.

Informed by data, the state-of-the-art environment encourages smarter, more engaging conversations leading to efficient telephonic sales conversion.

We pride ourselves on treating Customers fairly and with respect, ensuring that all the required quality assurances checks and balances are firmly in place. Intellectual capital within this business around data analytics and performance management represents a vital component in the overall success of the business. Our Contact Centre remains an integral part of the sales process and forms a solid long-term solution to many leading international brands.

Full Funnel Digital Marketing

Brand Awareness
Facebook & InstagramGoogle Ads & DisplayYouTube
Call to action
Custom audiences / Facebook & Google AdsRemarketing
Lead generation
Website formLead adsInbound number
Conversion
Online fulfilmentInbound & outboundContact centre
Sales/Activation
Data acquisition matches online and offline data sets

Gain More Insight Into Your Business And Your Customers

Our end-to-end reporting gives you more insight into your business and your Customers.

  • Customer behaviour
  • Conversion insights
  • Cost per Acquisition