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US Internet Service Provider

Case Study

This American internet service provider helped pioneer the internet in 1994, and is one of America’s oldest internet service providers, having provided internet connectivity to millions of consumers and businesses across the United States since the internet began.

Ignition Group cements itself as American internet service providers’ chosen global customer lifecycle partner. Ignition ensures this partner’s obsession on customer experience is delivered to its customers through providing integrated digital marketing, sales, customer experience and product solutions.

Challenge

In 2019, under new management, this American internet service provider was motivated by its new vision of providing the best customer experience and best connectivity solutions to its customers across the United States. They needed a partner to assist in growing its customer base, improving on customer service and experience metrics and growing revenues.

Our Solution

We leveraged our reputation for delivering best in class customer experience and technical support for the US market. Our unique ability to offer sales conversion, digital performance-marketing and white labelled value-added products as part of our service offering provided them a high level of trust and comfort.

In 2020, Ignition launched six new lines of business support teams in their South African based headquarters for this partner:

New Customer Acquisition

New Customer Acquisition

Technical Support

Technical Support

Customer Care

Customer Care

Customer Retentions

Customer Retentions

Digital Marketing

Digital Marketing

White-labelled Product Solution

White Labelled Product Solution

Our Results

20 to 300

agents In just a few months.

Ignition's White-labelled Add-on Product Revenue Growth (Over Last 3 Months)

This is demonstrating the ability for Ignition to continually exceed customer expectations and integrate deeply into the operations of a large US brand providing a full range of Marketing, Sales, Customer Care, Customer Lifecycle Management and white-labelled product solution at scale.

Ignition are leaders in customer acquisition. They have achieved excellent results as a trusted sales and marketing partner. Ignition are leading edge from a technology standpoint, leveraging proprietary technology to create results that we could not have achieved on our own.
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