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Marketing & Product

Team
Overview

Boasting a hybrid of agency and corporate feel, our in-house Marketing Department develops and drives the growth of our brands. Our team of passionate marketers encompasses a wide range of professional skillsets, including: strategy; design; communications; social media management and campaign management.  

Incorporated, is our forward-thinking Digital Marketing Team – formulating strategic customer-centric campaigns, utilising data resources and machine learning to optimise our product and service offering. Sourcing, developing, and implementing a wide range of Value Added Services, the future of UX/CX is our Product professional team. 

Marketing these days is not only
about the transaction. We focus on the full funnel at Ignition, which includes pre and post purchase engagement and retention.

Tim Lombard
Chief Marketing Officer

Disciplines

Our offering of Marketing services, driven by cutting-edge technology and techniques, includes:
  • Social Media and Display Advertising
  • Organic Search Engine Optimisation
  • Content Development
  • Paid Search
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Business function

With Ignition Group traditionally specialising as an outbound Contact Centre, we have had to perfect the art of converting cold leads into revenue-generating opportunities for brands with great growth potential.  

 

Now with the evolution of Digital Marketing through platforms like Social Media and Google Search Marketing, we are able to transform our experience of data analytics and profiling into generating high quality sales opportunities where Customers request to be called. 

 

In addition to this, our Marketing department facilitates the marketing, design and communications functionalities of all other departments within the business. This includes development of new brands and products, strategy development and implementation and research into new avenues for growth.  

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