Ignition’s customer acquisition success is driven in scale, using the Ignition AI Platform. The AI platform is enabled through self-learning computer algorithms, leveraging large-scale Ignition first-party data points and various third-party data points, providing accurate and relevant predictions. Using Ignition’s AI Platform, and specifically the Propensity-to-Buy Model, Ignition was immediately able to increase the sales conversion rates being achieved by the marketing and sales activities. This was done by accurately targeting the right customers, with suitable propositions that were both relevant and affordable.
