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A Satellite Television Service

MAJOR SATELLITE TELEVISION SERVICE IN SUB-SAHARAN AFRICA

Case Study

Ignition’s strategic partnership with this major satellite television service presents a customer-centric solution that changes the distribution landscape forever.

After partnering on a few tactical campaigns, Ignition identified some challenges in their decoder distribution model.

Challenges

Their market was limited to customers purchasing decoders upfront. Their distribution partners were limited to retailers who were selling decoders face-to-face.
Their retailers had no presence in rural areas, so potential subscribers were unable to purchase decoders.
Their offer excluded installation vouchers, so customers had to pay an additional amount for installation.

Our Solution

Finance
We finance a deal where decoders and installation can be paid off over 24 months.
Outbound Calling
We capitalise on our national outbound calling capabilities.
Data Analysis
We analyse data to profile the target market.
Logistics
We utilise our logistic capabilities to deliver decoders to customers' front doors.
Installation
We arrange and manage the installation process.

Finance

We finance a deal where decoders and installation can be paid off over 24 months.

Outbound Calling Capabilities

We capitalise on our national outbound calling capabilities.

Data Analysis

We analyse data to profile the target market.

Logistics Capabilities

We utilise our logistic capabilities to deliver decoders to customers' front doors.

Installation

We arrange and manage the installation process.

Billing & Collection

We bill and collect customer payments.

Our Results

0 +

decoders sold

R1 billion

worth of sales and subscriptions in 8 years

Subsequently our partner has replicated the model and launched its own internal offer, which is now sold in conjunction with Ignition Group’s deal.

Due to its success, the campaign has scaled from

15 to 200 agents

Ignition Group has been a key distribution partner to us for the past 6 years and a preferred go-to-market partner for some of our upgrade strategies. I have strong confidence in recommending the Ignition team.

Executive Head:

Commercial Sales, Major Satellite Television Service

US Internet Service Provider

Africa's Largest Bank